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MBA in Marketing – Online Mode

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Program Overview

The MBA in Finance Management offered through online mode is a postgraduate programme designed to develop strong financial, analytical, and managerial competencies. The curriculum provides in-depth understanding of financial systems, corporate finance, investment analysis, risk management, and strategic decision-making required in dynamic business environments.

Delivered through a structured digital learning framework, the programme enables learners to access academic content, assessments, and faculty-guided resources without physical classroom attendance. The academic structure, evaluation methodology, and learning outcomes follow university regulations, ensuring rigour, credibility, and consistency with postgraduate management education.

Program Highlights

Recognised postgraduate management degree offered by a public university
The programme awards a formally recognised Master of Business Administration qualification with specialisation in Marketing. It prepares learners for roles in brand management, sales, market research and customer relationship management.
Curriculum aligned with national higher education and management standards
The syllabus follows approved academic and management education frameworks to ensure consistency and relevance. Subjects focus on consumer behaviour, advertising, digital marketing and strategic marketing planning.
Online delivery with structured academic progression
The programme is delivered in a semester-based online format progressing from management fundamentals to specialised marketing applications. This structure supports gradual development of analytical, communication and market-oriented decision-making skills.
Continuous assessment and transparent evaluation framework
Learners are assessed through assignments, case studies and examinations conducted in a clearly defined manner. The evaluation process measures understanding of marketing strategies and real-world business scenarios.
Access to digital learning resources and academic support systems
Students receive digital study materials focused on marketing concepts along with academic assistance when required. The support system helps learners stay engaged and effectively understand practical marketing applications.

The Curriculum

Semester 1
  • Managerial Economics
  • Business Environment
  • Quantitative Methods for Management
  • Accounting for Management
  • Marketing Management
  • Management Practices and Organizational Behavior
Semester 2
  • Business Research Methodology
  • Financial Management
  • Entrepreneurial Development and MSMEs
  • Human Resource Management
  • Business Communication and Personality Development
  • Seminar-I
Semester 3
  • International Marketing
  • Marketing Research
  • Consumer Behaviour
  • Advertising and Sales Management
  • Services Marketing
  • Business Analytics
  • Seminar-III
Semester 4
  • Strategic Management
  • Brand Management
  • Digital and Social Media Marketing
  • Research Project

Who Are These Programs For?

These programmes are designed to support academic progression while respecting learners’ time and commitments.

Students seeking recognised higher education without relocating

Working professionals aiming to upskill or earn a formal degree

Learners returning to academics after a career break

Online Degree =
Regular Degree

According to Regulation 22 of the UGC in 2020, online degrees are now considered just as valid & credible as traditional, offline degrees.

Online Degree Certificate

Career Opportunities:

Marketing Executive
Brand Manager
Digital Marketing Coordinator
Market Research Analyst
Sales and Business Development Executive
Product Marketing Associate
Customer Relationship Manager
Successful Graduate

Fee Structure

MBA in Marketing Management 1st Year 2nd Year
Application Fees ₹1,600 -
Exam Fee ₹7,000 ₹7,000
Course Fee ₹32,500 ₹32,500
Total ₹41,100 ₹39,500
Total Fee ₹80,600

Frequently Asked Questions

Does this programme combine management and marketing education?

Yes, the curriculum is designed around the integrated framework of mba and marketing, focusing on business strategy and market leadership.

Is this a specialised postgraduate programme in marketing?

Yes, the programme is a dedicated mba marketing qualification offered at the postgraduate level.

Can this programme be pursued entirely online?

Yes, learners can complete the online mba marketing programme through the University’s digital learning framework.

What is the academic focus of this programme?

The programme emphasises strategic and operational aspects of mba in marketing management education.

What type of courses are included in the curriculum?

The programme includes structured mba marketing courses covering branding, market research, and customer engagement.

What subjects are taught as part of the programme?

Learners study core mba marketing subjects aligned with postgraduate management standards.

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